Global Education Care

A study-abroad platform, a custom Odoo student pipeline and full-funnel tracking: one connected system from first enquiry to enrolment.

Client

Industry

Study-abroad consultancy

Services

Website Development, Odoo Implementation, Workflow Automation, Analytics & Tracking, UI/UX Design

Visit site

Global Education Care website on desktop and mobile

The challenge

Global Education Care had built its reputation on referrals and social media, with no system behind it. There was no functional website to showcase programs, enquiries were scattered across calls, WhatsApp and Facebook, student files lived in spreadsheets and inboxes, and nothing was tracked, so there was no way to tell which marketing actually brought students in.

What we built

01Website Development

A search-first study-abroad website

A fast Next.js website built around the way students actually choose: search by subject, level and country, compare programs side by side and book free counselling in a click. Behind it, a Payload admin panel lets the team manage the whole catalogue without a developer.

Program search with subject, level and country filters
Program cards with tuition, duration, intake and IELTS
University directory and guides for 8 destinations
Free counselling booking, click-to-call and WhatsApp
Student website accounts
Admin panel for programs, universities, guides and stories

Program search with filters on the Global Education Care website

Study in the United Kingdom destination guide

Admin panel for managing universities, programs and guides

02Analytics & Tracking

Full-funnel tracking, browser and server-side

Every meaningful action on the site is measured from one Google Tag Manager setup. Conversions reach GA4 and Meta from the browser and again server-side through Stape, so attribution holds up against ad blockers and browser privacy limits.

Google Tag Manager as the single source of tracking
GA4 events and conversions for key enquiry actions
Meta Pixel plus Conversions API via Stape
Google Search Console set up and verified
Clean, deduplicated conversion data for ad optimisation

03Odoo Implementation

Odoo Community 18, shaped for a consultancy

Instead of forcing a sales CRM onto a student journey, we built a dedicated Students app on Odoo Community 18. Each student moves through the real stages of studying abroad, with every application, document and visa step in one record.

Students pipeline: prospect, onboarding, documents, applying, offer, visa, enrolled
Multiple applications per student by university, program and intake
Education, English test, study plan and visa details
Document requests with review tracking
Counsellor assignment and profile completion score
CRM, email marketing, events and live chat in the same system

Odoo Students pipeline from onboarding to enrolment, with student details blurred

Odoo student record with applications, education, English test and visa tabs

Odoo Community apps used by Global Education Care

How it connects

Every enquiry on gecare.com.bd lands in Odoo as a lead, ready for a counsellor, then becomes a student record that moves through the pipeline to enrolment. In parallel, Tag Manager sends each conversion to GA4 and Meta, in the browser and server-side through Stape, so ad spend is optimised against real enquiries rather than clicks.

Diagram: website enquiries flow into Odoo; Tag Manager sends conversions to GA4 and Meta via Stape — How website enquiries, Odoo and tracking work together.

“We were running a growing consultancy on WhatsApp and spreadsheets. Now every enquiry lands in Odoo, our counsellors know exactly where each student stands, and for the first time we can see which marketing actually brings students to us.”

AAAbdullah Al NumanCEO, Global Education Care

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