Antechinno
All work

Anuron

A headless gift and lifestyle store with its own commerce panel and server-side tracking, built to sell across Bangladesh.

Client

Anuron

Industry

E-commerce, gifts & lifestyle

Services

Website Development, Analytics & Tracking, UI/UX Design

Visit site
Anuron store on desktop and mobile

The challenge

Anuron sells curated gifts and decor, and needed a store that felt as considered as the products. Off-the-shelf themes looked generic and slowed down with every app, and the team wanted one place to run the catalogue, orders and delivery, with ad spend measured against real purchases.

What we built

01Website Development

A storefront that sells the product

A fast, headless Next.js store with large product imagery, quick search and a checkout made for Bangladesh. On mobile, a bottom tab bar keeps search, categories, cart and account one tap away.

  • Collections, product pages and variants with price ranges
  • Instant search across the catalogue
  • Add to cart or buy now, with cash on delivery and bKash
  • Customer accounts with order history
  • Delivery charges calculated by location at checkout
  • Product and store structured data for search
Anuron product page with gallery, price and buy now
02Website Development

A commerce panel the team runs themselves

Behind the store sits a Vendure commerce backend. The team adds products and variants, organises collections, and follows every order from payment to delivery, without touching code.

  • Products, variants, facets and collections
  • Orders with payment status and delivery method
  • Draft orders for phone and social media sales
  • Customer records and order history
  • Promotions and discount codes
  • Product images stored on Cloudflare R2
Commerce panel order list with payment status and delivery zone
Commerce panel product catalogue
03Analytics & Tracking

Tracking from product view to purchase

The same full-funnel setup we use across our builds: one Google Tag Manager container sends e-commerce events to GA4 and Meta from the browser and again server-side through Stape, so purchases are still counted when browsers block tracking.

  • E-commerce events: view, add to cart, checkout, purchase
  • GA4 e-commerce reports with revenue
  • Meta Pixel plus Conversions API via Stape
  • Deduplicated purchase events for ad optimisation
  • Google Search Console set up and verified

How it connects

Shoppers browse and check out on the storefront, which reads products and creates orders through the commerce API. Each order lands in the panel for the team to fulfil. At the same time, Tag Manager reports every step of the purchase to GA4 and Meta, in the browser and server-side through Stape.

Diagram: storefront orders flow into the commerce panel; Tag Manager sends purchases to GA4 and Meta via Stape
How the storefront, commerce panel and tracking work together.
“Our store finally looks like our products. We manage everything from one panel, every order is right there with its payment and delivery, and we can see which ads actually lead to sales.”
MSMasud SakilCEO, Anuron

Next project

ANProperty